{"id":364,"date":"2023-11-09T19:31:19","date_gmt":"2023-11-09T17:31:19","guid":{"rendered":"https:\/\/next-digital.co.il\/?p=364"},"modified":"2024-12-29T11:27:15","modified_gmt":"2024-12-29T09:27:15","slug":"%d7%93%d7%a4%d7%99-%d7%97%d7%99%d7%aa%d7%94","status":"publish","type":"post","link":"https:\/\/next-digital.co.il\/en\/%d7%93%d7%a4%d7%99-%d7%97%d7%99%d7%aa%d7%94\/","title":{"rendered":"\u05d3\u05e4\u05d9 \u05d7\u05d9\u05ea\u05d4"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><a>\u05d3\u05e3 \u05e0\u05d7\u05d9\u05ea\u05d4 \u05d4\u05d5\u05d0 \u05d3\u05e3 \u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05e2\u05e6\u05de\u05d0\u05d9 \u05e9\u05e0\u05d5\u05e2\u05d3 \u05dc\u05d4\u05de\u05d9\u05e8 \u05de\u05d1\u05e7\u05e8\u05d9\u05dd \u05d1\u05d0\u05ea\u05e8 \u05dc\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d0\u05d5 \u05dc\u05d9\u05d3\u05d9\u05dd. \u05d4\u05d5\u05d0 \u05db\u05d5\u05dc\u05dc \u05d1\u05d3\u05e8\u05da \u05db\u05dc\u05dc \u05e7\u05e8\u05d9\u05d0\u05d4 \u05dc\u05e4\u05e2\u05d5\u05dc\u05d4 (CTA) \u05e1\u05e4\u05e6\u05d9\u05e4\u05d9\u05ea \u05d5\u05de\u05d5\u05ea\u05d0\u05dd \u05dc\u05e7\u05de\u05e4\u05d9\u05d9\u05df \u05d0\u05d5 \u05d4\u05e6\u05e2\u05d4 \u05de\u05e1\u05d5\u05d9\u05de\u05d9\u05dd. \u05d3\u05e4\u05d9 \u05e0\u05d7\u05d9\u05ea\u05d4 \u05d4\u05dd \u05de\u05e8\u05db\u05d9\u05d1 \u05d7\u05d9\u05d5\u05e0\u05d9 \u05d1\u05db\u05dc \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d9\u05ea \u05e7\u05d9\u05d3\u05d5\u05dd \u05d0\u05ea\u05e8\u05d9\u05dd \u05d5\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9 \u05de\u05d5\u05e6\u05dc\u05d7 \u05de\u05db\u05d9\u05d5\u05d5\u05df \u05e9\u05d4\u05dd \u05e2\u05d5\u05d6\u05e8\u05d9\u05dd \u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05d0\u05ea \u05d4\u05d4\u05de\u05e8\u05d5\u05ea \u05d5\u05dc\u05d4\u05e0\u05d9\u05e2 \u05e6\u05de\u05d9\u05d7\u05d4 \u05e2\u05e1\u05e7\u05d9\u05ea.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a>\u05d0\u05d7\u05d3 \u05d4\u05de\u05e8\u05db\u05d9\u05d1\u05d9\u05dd \u05d4\u05de\u05e8\u05db\u05d6\u05d9\u05d9\u05dd \u05e9\u05dc \u05d3\u05e3 \u05e0\u05d7\u05d9\u05ea\u05d4 \u05d4\u05d5\u05d0 \u05d4\u05e2\u05d9\u05e6\u05d5\u05d1 \u05e9\u05dc\u05d5. \u05d3\u05e3 \u05e0\u05d7\u05d9\u05ea\u05d4 \u05de\u05e2\u05d5\u05e6\u05d1 \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d9\u05d5\u05ea \u05de\u05d5\u05e9\u05da \u05d5\u05d9\u05d6\u05d5\u05d0\u05dc\u05d9\u05ea \u05d5\u05e7\u05dc \u05dc\u05e0\u05d9\u05d5\u05d5\u05d8. \u05d6\u05d4 \u05d2\u05dd \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d9\u05d5\u05ea \u05de\u05d5\u05ea\u05d0\u05dd \u05d4\u05df \u05dc\u05e9\u05d5\u05dc\u05d7\u05df \u05d4\u05e2\u05d1\u05d5\u05d3\u05d4 \u05d5\u05d4\u05df \u05dc\u05de\u05db\u05e9\u05d9\u05e8\u05d9\u05dd \u05e0\u05d9\u05d9\u05d3\u05d9\u05dd. \u05d6\u05d4 \u05d9\u05db\u05d5\u05dc \u05dc\u05db\u05dc\u05d5\u05dc \u05e9\u05d9\u05de\u05d5\u05e9 \u05d1\u05e2\u05d9\u05e6\u05d5\u05d1 \u05e8\u05e1\u05e4\u05d5\u05e0\u05e1\u05d9\u05d1\u05d9, \u05e9\u05de\u05ea\u05d0\u05d9\u05dd \u05d0\u05d5\u05d8\u05d5\u05de\u05d8\u05d9\u05ea \u05d0\u05ea \u05e4\u05e8\u05d9\u05e1\u05ea \u05d4\u05d3\u05e3 \u05d1\u05d4\u05ea\u05d0\u05dd \u05dc\u05de\u05db\u05e9\u05d9\u05e8 \u05e9\u05d1\u05d5 \u05e0\u05e2\u05e9\u05d4 \u05e9\u05d9\u05de\u05d5\u05e9, \u05d5\u05e9\u05d9\u05de\u05d5\u05e9 \u05d1\u05ea\u05de\u05d5\u05e0\u05d5\u05ea \u05d2\u05d3\u05d5\u05dc\u05d5\u05ea \u05d5\u05d0\u05d9\u05db\u05d5\u05ea\u05d9\u05d5\u05ea \u05d4\u05de\u05d5\u05ea\u05d0\u05de\u05d5\u05ea \u05dc\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a>\u05de\u05e8\u05db\u05d9\u05d1 \u05d7\u05e9\u05d5\u05d1 \u05e0\u05d5\u05e1\u05e3 \u05d1\u05d3\u05e3 \u05e0\u05d7\u05d9\u05ea\u05d4 \u05d4\u05d5\u05d0 \u05d4\u05ea\u05d5\u05db\u05df. \u05d4\u05ea\u05d5\u05db\u05df \u05e6\u05e8\u05d9\u05da \u05dc\u05d4\u05d9\u05d5\u05ea \u05d1\u05e8\u05d5\u05e8 \u05d5\u05ea\u05de\u05e6\u05d9\u05ea\u05d9, \u05d5\u05e2\u05dc\u05d9\u05d5 \u05dc\u05d4\u05ea\u05de\u05e7\u05d3 \u05d1\u05d9\u05ea\u05e8\u05d5\u05e0\u05d5\u05ea \u05e9\u05dc \u05d4\u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea \u05d4\u05de\u05d5\u05e6\u05e2\u05d9\u05dd. \u05d6\u05d4 \u05e6\u05e8\u05d9\u05da \u05dc\u05db\u05dc\u05d5\u05dc \u05d2\u05dd CTA \u05d7\u05d6\u05e7 \u05e9\u05de\u05e2\u05d5\u05d3\u05d3 \u05d0\u05ea \u05d4\u05de\u05d1\u05e7\u05e8\u05d9\u05dd \u05dc\u05e0\u05e7\u05d5\u05d8 \u05d1\u05e4\u05e2\u05d5\u05dc\u05d4.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a>SEO \u05de\u05de\u05dc\u05d0 \u05ea\u05e4\u05e7\u05d9\u05d3 \u05d7\u05d9\u05d5\u05e0\u05d9 \u05d2\u05dd \u05d1\u05d4\u05e6\u05dc\u05d7\u05ea \u05d3\u05e4\u05d9 \u05d4\u05e0\u05d7\u05d9\u05ea\u05d4. \u05d7\u05e9\u05d5\u05d1 \u05dc\u05db\u05dc\u05d5\u05dc \u05de\u05d9\u05dc\u05d5\u05ea \u05de\u05e4\u05ea\u05d7 \u05d1\u05db\u05d5\u05ea\u05e8\u05ea \u05d4\u05e2\u05de\u05d5\u05d3, \u05d1\u05de\u05d8\u05d0 \u05ea\u05d9\u05d0\u05d5\u05e8 \u05d5\u05d1\u05db\u05dc \u05d4\u05ea\u05d5\u05db\u05df. \u05d6\u05d4 \u05d9\u05e2\u05d6\u05d5\u05e8 \u05dc\u05de\u05e0\u05d5\u05e2\u05d9 \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9 \u05dc\u05d4\u05d1\u05d9\u05df \u05d0\u05ea \u05e0\u05d5\u05e9\u05d0 \u05d4\u05d3\u05e3 \u05d5\u05dc\u05e9\u05e4\u05e8 \u05d0\u05ea \u05d4\u05e0\u05e8\u05d0\u05d5\u05ea \u05e9\u05dc\u05d5 \u05d1\u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9. \u05d1\u05e0\u05d5\u05e1\u05e3, \u05d7\u05e9\u05d5\u05d1 \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05db\u05d5\u05ea\u05e8\u05d5\u05ea, \u05db\u05d5\u05ea\u05e8\u05d5\u05ea \u05de\u05e9\u05e0\u05d4 \u05d5\u05e2\u05d9\u05e6\u05d5\u05d1 \u05e0\u05db\u05d5\u05e0\u05d9\u05dd \u05db\u05d3\u05d9 \u05dc\u05d4\u05e7\u05dc \u05e2\u05dc \u05d4\u05e7\u05e8\u05d9\u05d0\u05d4 \u05d5\u05d4\u05e8\u05d7\u05d9\u05e4\u05d4 \u05e9\u05dc \u05d4\u05ea\u05d5\u05db\u05df.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a>\u05db\u05d3\u05d9 \u05dc\u05e2\u05e7\u05d5\u05d1 \u05d0\u05d7\u05e8 \u05d4\u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd \u05e9\u05dc \u05d3\u05e4\u05d9 \u05d4\u05e0\u05d7\u05d9\u05ea\u05d4 \u05e9\u05dc\u05da, \u05d7\u05d9\u05d5\u05e0\u05d9 \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05db\u05dc\u05d9\u05dd \u05db\u05de\u05d5 Google Analytics \u05db\u05d3\u05d9 \u05dc\u05de\u05d3\u05d5\u05d3 \u05d0\u05ea \u05de\u05e1\u05e4\u05e8 \u05d4\u05de\u05d1\u05e7\u05e8\u05d9\u05dd, \u05e9\u05d9\u05e2\u05d5\u05e8 \u05d4\u05d9\u05e6\u05d9\u05d0\u05d4 \u05de\u05d3\u05e3 \u05d4\u05db\u05e0\u05d9\u05e1\u05d4 \u05d5\u05e9\u05d9\u05e2\u05d5\u05e8 \u05d4\u05d4\u05de\u05e8\u05d5\u05ea. \u05e2\u05dc \u05d9\u05d3\u05d9 \u05e0\u05d9\u05ea\u05d5\u05d7 \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d0\u05dc\u05d4, \u05ea\u05d5\u05db\u05dc \u05dc\u05d6\u05d4\u05d5\u05ea \u05ea\u05d7\u05d5\u05de\u05d9 \u05e9\u05d9\u05e4\u05d5\u05e8 \u05d5\u05dc\u05d1\u05e6\u05e2 \u05e9\u05d9\u05e0\u05d5\u05d9\u05d9\u05dd \u05d1\u05d3\u05e4\u05d9 \u05d4\u05e0\u05d7\u05d9\u05ea\u05d4 \u05e9\u05dc\u05da \u05d1\u05d4\u05ea\u05d0\u05dd.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a>\u05d1\u05e0\u05d5\u05e1\u05e3, \u05d7\u05e9\u05d5\u05d1 \u05d2\u05dd \u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05d1\u05d3\u05d9\u05e7\u05d5\u05ea A\/B \u05db\u05d3\u05d9 \u05dc\u05d1\u05d3\u05d5\u05e7 \u05d2\u05e8\u05e1\u05d0\u05d5\u05ea \u05e9\u05d5\u05e0\u05d5\u05ea \u05e9\u05dc \u05d3\u05e4\u05d9 \u05d4\u05e0\u05d7\u05d9\u05ea\u05d4 \u05e9\u05dc\u05da \u05d5\u05dc\u05e7\u05d1\u05d5\u05e2 \u05d0\u05d9\u05d6\u05d5 \u05de\u05d4\u05df \u05de\u05e0\u05d9\u05d1\u05d4 \u05d0\u05ea \u05d4\u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd \u05d4\u05d8\u05d5\u05d1\u05d9\u05dd \u05d1\u05d9\u05d5\u05ea\u05e8. \u05d6\u05d4 \u05d9\u05db\u05d5\u05dc \u05dc\u05db\u05dc\u05d5\u05dc \u05d1\u05d3\u05d9\u05e7\u05ea \u05db\u05d5\u05ea\u05e8\u05d5\u05ea, \u05ea\u05de\u05d5\u05e0\u05d5\u05ea, \u05e7\u05e8\u05d9\u05d0\u05d4 \u05dc\u05e4\u05e2\u05d5\u05dc\u05d4 \u05d5\u05e4\u05e8\u05d9\u05e1\u05d5\u05ea \u05e9\u05d5\u05e0\u05d5\u05ea.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a>\u05dc\u05e1\u05d9\u05db\u05d5\u05dd, \u05d3\u05e4\u05d9 \u05e0\u05d7\u05d9\u05ea\u05d4 \u05d4\u05dd \u05de\u05e8\u05db\u05d9\u05d1 \u05e7\u05e8\u05d9\u05d8\u05d9 \u05d1\u05db\u05dc \u05d0\u05e1\u05d8\u05e8\u05d8\u05d2\u05d9\u05d9\u05ea SEO \u05d5\u05e9\u05d9\u05d5\u05d5\u05e7 \u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9 \u05de\u05d5\u05e6\u05dc\u05d7. \u05d4\u05dd \u05e2\u05d5\u05d6\u05e8\u05d9\u05dd \u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05d0\u05ea \u05d4\u05d4\u05de\u05e8\u05d5\u05ea \u05d5\u05dc\u05d4\u05e0\u05d9\u05e2 \u05e6\u05de\u05d9\u05d7\u05d4 \u05e2\u05e1\u05e7\u05d9\u05ea. \u05db\u05d3\u05d9 \u05dc\u05d9\u05e6\u05d5\u05e8 \u05d3\u05e4\u05d9 \u05e0\u05d7\u05d9\u05ea\u05d4 \u05d9\u05e2\u05d9\u05dc\u05d9\u05dd, \u05d7\u05d9\u05d5\u05e0\u05d9 \u05dc\u05d4\u05ea\u05de\u05e7\u05d3 \u05d1\u05e2\u05d9\u05e6\u05d5\u05d1, \u05ea\u05d5\u05db\u05df \u05d5\u05e7\u05d9\u05d3\u05d5\u05dd \u05d0\u05ea\u05e8\u05d9\u05dd. \u05d1\u05e0\u05d5\u05e1\u05e3, \u05d7\u05e9\u05d5\u05d1 \u05dc\u05e2\u05e7\u05d5\u05d1 \u05d0\u05d7\u05e8 \u05d4\u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd \u05e9\u05dc \u05d3\u05e4\u05d9 \u05d4\u05e0\u05d7\u05d9\u05ea\u05d4 \u05e9\u05dc\u05da \u05d5\u05dc\u05d4\u05e9\u05ea\u05de\u05e9 \u05d1\u05d1\u05d3\u05d9\u05e7\u05d5\u05ea A\/B \u05db\u05d3\u05d9 \u05dc\u05d9\u05d9\u05e2\u05dc \u05d0\u05ea \u05d4\u05d1\u05d9\u05e6\u05d5\u05e2\u05d9\u05dd \u05e9\u05dc\u05d4\u05dd. \u05e2\u05dc \u05d9\u05d3\u05d9 \u05d1\u05d9\u05e6\u05d5\u05e2 \u05d8\u05d9\u05e4\u05d9\u05dd \u05d0\u05dc\u05d4, \u05ea\u05d5\u05db\u05dc \u05dc\u05d9\u05e6\u05d5\u05e8 \u05d3\u05e4\u05d9 \u05e0\u05d7\u05d9\u05ea\u05d4 \u05de\u05d5\u05ea\u05d0\u05de\u05d9\u05dd \u05dc\u05de\u05e0\u05d5\u05e2\u05d9 \u05d7\u05d9\u05e4\u05d5\u05e9, \u05e7\u05dc\u05d9\u05dd \u05dc\u05e0\u05d9\u05d5\u05d5\u05d8 \u05d5\u05dc\u05d4\u05de\u05d9\u05e8 \u05de\u05d1\u05e7\u05e8\u05d9\u05dd \u05dc\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/xAHGvVD8k5mmYtgvGmwM_sGnmgSZiav1iX_NYQiNpug6SsN6z66QfhOgz8iZMN5LbBzdH1dbVs0OYKA7e8bawHXUJuThr74=s1600\" alt=\"\"\/><\/figure>","protected":false},"excerpt":{"rendered":"<p>\u05d3\u05e3 \u05e0\u05d7\u05d9\u05ea\u05d4 \u05d4\u05d5\u05d0 \u05d3\u05e3 \u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05e2\u05e6\u05de\u05d0\u05d9 \u05e9\u05e0\u05d5\u05e2\u05d3 \u05dc\u05d4\u05de\u05d9\u05e8 \u05de\u05d1\u05e7\u05e8\u05d9\u05dd \u05d1\u05d0\u05ea\u05e8 \u05dc\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d0\u05d5 \u05dc\u05d9\u05d3\u05d9\u05dd. \u05d4\u05d5\u05d0 \u05db\u05d5\u05dc\u05dc \u05d1\u05d3\u05e8\u05da \u05db\u05dc\u05dc \u05e7\u05e8\u05d9\u05d0\u05d4 \u05dc\u05e4\u05e2\u05d5\u05dc\u05d4 (CTA) \u05e1\u05e4\u05e6\u05d9\u05e4\u05d9\u05ea \u05d5\u05de\u05d5\u05ea\u05d0\u05dd 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